The Hidden Radius Implementation Playbook

Define ownership and the canonical entity

1. Identify the organization, products, people, locations and relationships the site is responsible for describing.
2. Choose the official current name, canonical domain and preferred contact routes.
3. Document legitimate alternate names, historical names and parent-brand relationships.
4. Assign a person or team responsible for changing facts and public corrections.

Build an evidence inventory

List the pages, profiles, reports, policies, datasets, feeds and external records that search or AI systems may encounter. Mark each source by owner, freshness, authority, sensitivity and whether it is intended to be public.

The inventory reveals conflicts before more content is added.

Write sections that survive retrieval

1. Use a heading that names the subject or question.
2. Answer directly before adding history or promotion.
3. Keep dates, locations, entities and limitations close to the claim.
4. Add original evidence, examples or analysis where the site has something to contribute.
5. Link once to the strongest primary source for externally derived claims.
6. End with the next useful action or related page.

Build technical discovery

Add machine-readable descriptions

Use JSON-LD to describe the visible organization, article, service, glossary, FAQ or other page type. Connect stable entities with consistent @id values. Validate the syntax and avoid properties the page does not support.

Machine-readable files such as llms.txt can supplement the site, but they do not replace normal pages or platform-specific requirements.

Publish, notify and monitor

1. Deploy and test from outside the hosting account.
2. Submit sitemaps and use IndexNow for meaningful changes where supported.
3. Review server logs, index tools, referral analytics and public answers.
4. Compare generated claims with cited sources.
5. Record changes and repeat observations over time.
6. Update the evidence and the machine-readable representation together.