A wider search and indexing ecosystem

Microsoft, Bing and IndexNow

Bing supplies webmaster diagnostics and submission tools, while IndexNow provides a protocol for notifying participating engines when URLs change.

Published 2026-07-22Last reviewed 2026-07-22Primary-source analysis
Bing Webmaster capabilities

Evidence for crawl and search diagnosis

Microsoft documents APIs and tools that expose site, ranking, traffic, keyword, link and crawl information for Bing. Site owners can also submit sitemaps, URLs and site details.

The value is not only a second dashboard. Bing represents another search index and another source of diagnostic evidence outside Google.

IndexNow

Notify engines about meaningful changes

IndexNow lets a website notify participating search engines when a URL is added, updated or deleted. The protocol can reduce the delay before an engine learns that a change occurred.

Notification is not an indexing command. The engine still decides whether to fetch, process, retain and serve the URL.

When to submit

Signal changes that affect the user or evidence

What not to do

Submission volume is not authority

Repeatedly submitting unchanged URLs does not make the content more valuable. Hidden Radius recommends tying submissions to a publishing log so each notification corresponds to a real change.

Cross-index monitoring

Different systems provide different evidence

Google Search Console

Google-specific index and performance evidence.

Bing Webmaster Tools

Bing-specific crawl, keyword, link and submission evidence.

Server logs

Direct evidence that user agents requested public resources.

Public answers

Evidence of presentation and representation at a point in time.

Analytics

Referral and on-site behaviour after a click.

Business systems

Leads, calls, bookings and sales after discovery.

Source trail

Primary material behind this analysis

Related reading

Continue through the discovery stack

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